ArtBridge began simply as a one-off
project based on the idea that the large
ubiquitous plywood panels on construction
scaffolding should be used for the display
of public art. The massive London Terrace
Gardens apartment complex in Chelsea was
chosen for the location of the first project
in March 2009. My team and I created
all branding, brand messaging and communication
design for the new nonprofit
which would grow up eventually to become
ArtBridge Projects, Inc., as it is today.
The website, and responsive mobile site
design (images below) followed soon after.
Artbridge Business Cards
Six months after initial launch we designed second generation business cards with the idea of printing a different emerging
artist’s work on the back of each printed lot. The shape and proportion of the card nicely echoed the shape and proportion of the 4’x 8’ plywood panels that were used in the actual outdoor ArtBridge exhibits.
For the first ArtBridge exhibit, (images below), we were tapped for all creative direction; type design, print production and the overseeing of installation for both interior and exterior exhibits.
Dumbo Project
Working with local artist, Aleksander Macasev, and Two Trees Management, we designed and produced the next ArtBridge exhibit on Water Street in DUMBO. Creating branded communications for this project in both print and web, we repurposed the Chromatweet graphic for use on multiple platforms. We also created this new grid-based web header for the promotion of events, openings and exhibit related news.
The main web header for the Chromatweet exhibit.
Project details
Deliverables
Identity, business cards, and website
Creative Direction
R. Durso
Design
R. Durso, C. Strick
Production
R. Durso, R. Berger