As one of NYC’s premier IT companies, Devise hired us for an identity redesign and complete rebranding. Before arriving at the new ID, we embarked on a brand attributes analysis and discovered three key words perceived as vital to the Devise brand DNA they were: evolve, transform, respond.

Devise Print

We then created photo collages based on these key brand attributes (evolve, transform, respond) that were used for across the rest of the brand campaign, including print, promotion and advertising.

Devise Website

Needing a website that did more than describe Devise’s state of the art service offerings, we were asked to develop a site that also captured essential metrics on prospective clients, while filtering out those who did not fit the company’s customer profile. Using a set of viable prospect criteria we designed the site’s introduction around a site visitor questionnaire that would send them to specific site pages depending on their responses. In addition we were charged with creating an audio sound track for the site.

Project details


Creative Direction

R. Durso

R. Durso


R. Berger, A. Covan