Eleni's Cookies signature line
Sold at retailers such as Henri Bendel and Neiman Marcus, Eleni’s Signature line was responsible for the company’s core business. DursoCreative was hired to redesign existing package to a new level of fit and finish. Creating a modern take on the classic gingham pattern, we pulled together high quality paperboard, foil stamping and silk gift ribbon, and elevated the already upper-end brand to new heights.
Eleni's Cookies mass market line
The mass market line, needed a refresh as well. We decided to take cues from the newly redesigned Signature line and brought this 10 SKU line back to life for distribution into mass market stores like Whole Foods, Food Emporium and Gourmet Garage.
We worked up a similar gingham pattern to tie the two lines together keeping the brand’s look and feel while adding brighter colors and a kind of irreverence.
Project details
Deliverables
Package Design
Creative Direction
R. Durso
Design
R. Durso
Production
R. Durso, R. Berger