The High Line

The High Line

As a very early, and long time supporter of Friends the High Line, we worked London Terrace Gardens to have them sponsor a reception to introduce their tenants to the High Line organization. For the private event we created this 5”x 9” promotional postcard that was circulated around the Chelsea property’s 1,800+ apartments, including both the rental and co-op apartments. The event was a great success and opened the door for many new “Friends” to join the movement that eventually lead to the full implementation of the founder’s original grand redevelopment plan.

Project details

Promotional Postcard

Creative Direction

R. Durso
R. Durso, C. Strick
R. Durso, R. Berger