ArtBridge began simply as a one-off project based on the idea that the large ubiquitous plywood panels on construction scaffolding should be used for the display of public art. The massive London Terrace Gardens apartment complex in Chelsea was chosen for the location of the first project in March 2009. My team and I created […]

Artbridge Read More »

Omega Moulding

When Omega Molding, the Nation’s third largest manufacturer and distributor of off-the-shelf picture frame molding needed to update its brand identity it came to DursoCreative. Based on their time-table, needs and budget we were able to quickly provide a new identity for Omega that was applied to all areas; including trade show environments, shipping boxes,

Omega Moulding Read More »

Woodrow Wilson School

Princeton University was in need of a new graphic Identity for its venerable Woodrow Wilson School of International and Public Affairs, so they turned to DursoCreative for a solution. Aiming squarely at its competitors like the Kennedy School at Harvard, the new look and feel would help bring much needed awareness, and solidified WWS’s position

Woodrow Wilson School Read More »

Hudson Guild

As part of it’s multi-million dollar capital campaign to renovate their 26th Street NYCHA location, Hudson Guild hired our team to develop a new brand identity for the venerable non-profit. While working on ideas to communicate Hudson Guild’s “Community Works!” message, we devised the graphic “ladder device”, which along with the two figures, communicates helping,

Hudson Guild Read More »

Tripod Labs

Started by a successful group of practicing podiatrists, Tripod Labs’ mission was to provide an alternative to foot care regimes that relied strictly on prescription products. DursoCreative was hired to create the identity for this upstart nutraceutical brand that initially targeted the in-office medical professional market and emphasized the combination of natural herbal medicines with

Tripod Labs Read More »

Natural Planet

The Natural Planet premise was to bring the healing power and health benefits of TCM (Traditional Chinese Medicine) to a much wider audience. As a startup the company had great product ideas, but needed all the branding and packaging touch points starting with a brand identity. We developed the logo mark based on a Chinese

Natural Planet Read More »


The premise for Pescatore’s flagship Grand Central Market was to offer an extremely fresh, high-quality products while capturing the flavor and feel of a Mediterranean seafood market. DursoCreative was hired to develop an impactful identity for their first retail store, to be used in product displays, environmental signage, vehicle branding, and promotional material, introducing the

Pescatore Read More »

The High Line

As a very early, and long time supporter of Friends the High Line, we worked London Terrace Gardens to have them sponsor a reception to introduce their tenants to the High Line organization. For the private event we created this 5”x 9” promotional postcard that was circulated around the Chelsea property’s 1,800+ apartments, including both

The High Line Read More »


The ArtBridge Drawing Room

The ArtBridge Drawing Room was the organization’s closet-size gallery space on West 26th Street in West Chelsea. At less than 100 square feet, The Drawing Room was reviewed by some of the best loved art critics in New York. We were responsible for all brand and design work seen here, including the exhibit naming, The

The ArtBridge Drawing Room Read More »