As the residential rental market began to heat up in West Chelsea, Clarendon Management hired DursoCreative’s team to develop and execute an identity and branding campaign to help re-establish its London Terrace Gardens property as the neighborhood’s preeminent pre-war rental building. Drawing inspiration from the building’s original historic identity and the actual seal of The […]
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When founding partner, Chris Flint, came to me for a graphic identity for his new crypto-currency advisory project, he had a solid idea, but he needed a name as well. We worked through a few early iterations, but pretty quickly we landed on Maha, his oldest daughter’s middle name. We then discovered that Maha is
Although their nail polish products were already used in almost every nail salon in the New York Metro area, Essie wanted an even bigger piece of this business. We were hired to develop this package for a professional line of manicure and pedicure products, making Essie Indispensable to the salon professional, as well as its
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Artbridge Printed Promotional Piece Forest City Ratner’s project at The Barclays Center had been ArtBridge’s largest project to date. Their art installation covered more than 10,000 square feet. DursoCreative helped ArtBridge with site evaluation, measurement, overall project design and print production. Also creating all collateral materials pre and post installation, and materials needed for the
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Eleni’s Cookies signature line Sold at retailers such as Henri Bendel and Neiman Marcus, Eleni’s Signature line was responsible for the company’s core business. DursoCreative was hired to redesign existing package to a new level of fit and finish. Creating a modern take on the classic gingham pattern, we pulled together high quality paperboard, foil
As one of NYC’s premier IT companies, Devise hired us for an identity redesign and complete rebranding. Before arriving at the new ID, we embarked on a brand attributes analysis and discovered three key words perceived as vital to the Devise brand DNA they were: evolve, transform, respond. Devise Print We then created photo collages
Fordham University’s Graduate School of Education created the Superintendent’s Network as a tool to help manage and support public school superintendents in their complex educational jobs. We were brought in to develop, write and produce a printed piece that distributed amongst them all. Project details DeliverablesPackage Design Creative Direction R. DursoDesignR. Durso, C. StrickProductionR. Durso,
Selling into stores like Saks Fifth and Nieman Marcus, the Vanessa Handbags brand needed to convey beauty and sophistication. We selected a modern, serif typeface combined with a delicate V-shaped logo created to express the essence of Vanessa as a feminine, and unique upscale brand. Vanessa Handbags Hangtags Needing a hang tag that worked with
On a 100 year old cattle ranch 30 miles West of Vail, Colorado; Cordillera is an exclusive 3,000 acre residential development with a spectacular Down Valley Views. Designed to showcase one of their 5,000 square foot homes, we created a 6”x 6” trifold brochure that would be used primarily as a sales tool for local
As one of the New York metro area’s best known specialists in (medical image) staffing, and training, Omnisound Diagnostics wanted to grow their market share. DursoCreative was hired to create a multi-tiered brand campaign with a foundation in the new corporate ID, followed by a print and collateral system. Project details DeliverablesBrand Identity Creative Direction